Are you thinking about planning and implementing a first-time event? Are you considering a fundraising event? Or are you hoping to “raise the bar” and increase ROI, however you define it, for an existing event? Here is a list of questions to consider as you and your staff think about your resources and capabilities to plan and execute a major event:
1. Do you and your team have the bandwidth, time and experience to plan and implement the event?
2.How will you measure your event ROI and have you included the hundreds of hours of planning and preparation your team needs to dedicate to create, plan and/or implement the event?
3. Have you and your team ever planned and produced a large-scale event while also handling your other day-to-day business?
4.For a charity event, do you have the staff to reach out and connect to your top fundraisers, or to your large number of B and C team captains, to maximize their revenue generation?
5.Whether your event needs a park, golf course, 3-mile walk course or a major city street/highway/bridge closed down, do you have the right connections, resources and time to navigate this process?